our
Project
The interdisciplinary student project FitInSanity at the Hochschule der Medien, part of the Campaign Management course, explores the theme of “Decadence in Modern Society.” Inspired by the novel American Psycho, the project critically examines societal issues such as superficiality, consumerism, and the pressure to achieve perfection, translating these ideas into a visually compelling photobook.
The Concept behind our Project
The project started with a conceptual phase, where four teams developed and presented their ideas. After selecting a final concept, specialized groups took on various tasks:
Shooting
Organizing and executing the photoshoot
Post Production
Enhancing the visuals
Social Media
Developing an online strategy and creating different social media accounts
Overseeing the materials and the production process
Layout
Designing the book and writing the content
Website
Creating a platform to showcase the project
MEdia Night
Planing and organising the event at the end to present the photobook to the public
our
Inspiration
American Psycho by Bret Easton Ellis is a dark satirical novel set in 1980s Manhattan, following Patrick Bateman, a wealthy investment banker whose polished exterior hides violent, sociopathic tendencies. The story critiques consumerism, corporate culture, and moral detachment, blending black comedy and horror. Through Bateman’s unreliable narration, the novel explores themes of identity, alienation, and the blurred lines between reality and delusion, making it a provocative and enduring classic.
the Team behind it
The students from different study programs:
Print Media Technologies
Advertising and market communication
Industrial engineering
Layout
Alisa Kornherr
Amelie Franz
Annalena Loth
Ann-Kathrin Frank
Jule Gieseman (TL)
Kathleen Kowalski
Lilly Brieden
Michel Höhn
Natascha Clauser
Parinporn Chairattana-apirom
Polina Gorbas
Wouter Kemel
Media Night
Alesia Bullach
Emilia Faustini
Helen Kelsch
Janina Merz
Jule Giesemann
Laura-Maire Dier
Lena Geltenbort
Lisa Englert (TL)
Natascha Clauser
Patricia Hauser
Sarah Mensing
Shaima Barati
Teresa Gävert
Fanny Mäkitalo
Kristiina Rantakömi
Kunj Shah
Mahdi Akbari
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov
Osip Gorbunov
Parinporn Chairattana-apirom
Philipp Zwicker
Saiful Islam Md
Samuel Max Akrman (TL)
Sara Räikkönen
Selma Medovic
Shaima Barati
Shooting
Annalena Elkmann
Carolin Behrend
Emilia Faustini
Helen Kelsch
Janina Merz
Kathleen Kowalski
Lilly Brieden (TL)
Lisa Englert
Patricia Hauser
Rejne Mustafa
Sarah Mensing
Simay Hayal
Teresa Gävert
Post-Production
Alisa Kornherr
Damla Irmak Doğdu (TL)
Michel Höhn
Philipp Zwicker
WEbsite
Ann-Kathrin Frank
Damla Irmak Doğdu
Lena Baaser (TL)
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov
Social Media
Jana Bechtold (TL)
Amelie Franz
Annalena Elkmann
Carolin Behrend
Carolin Conzatti
Laura-Marie Dier
Rejne Mustafa
Simay Hayal
Ukrit Sirikhwan
TL = Teamlead
Prof. Dr. Dipl. -Ing. Volker Jansen
Prof. Dr. -Ing. Nicole Lindemann
Sebastian Paul