our
Project
Our project FitInSanity, examines modern decadence through the lens of American Psycho by Bret Easton Ellis, using a multi-platform approach that combines literary analysis, photography, social media, and a website. By focusing on themes of materialism and moral decay, we reinterpret the novel’s commentary for today’s society.
Guided by 56 students at Hochschule der Medien, Stuttgart, our initiative showcases the parallels between Ellis’s dystopian narrative and 21st-century cultural excess. Through creative storytelling and bold visuals, we confront the decadence of our era, sparking reflection and dialogue on its impact.

The Concept behind our Project
The project started with a conceptual phase, where four teams developed and presented their ideas. After selecting a final concept, specialized groups took on various tasks:

Shooting
Organizing and executing the photoshoot

Post Production
Enhancing the visuals

Social Media
Developing an online strategy and creating different social media accounts

Overseeing the materials and the production process

Layout
Designing the book and writing the content

Website
Creating a platform to showcase the project

MEdia Night
Planing and organising the event at the end to present the photobook to the public
our
Inspiration
American Psycho, published in 1991, is a controversial horror novel by Bret Easton Ellis that depicts the double life of wealthy investment banker Patrick Bateman. The narrative blurs the line between reality and delusion, sparking intense debates. Despite initial rejection—Simon & Schuster refused to publish it, and Vintage Books took over—the novel became a cult classic and gained academic recognition.
Its reception evolved in three phases: the initial release (1990–1999) with bans and criticism, broader acceptance through adaptations (2000–2019), including the film starring Christian Bale and a 2013 musical, and ongoing reinterpretation (2020–2024). Despite moral controversies, the novel remains a significant commentary on consumerism and identity. Ironically, American Psycho itself became a commercial product, spawning merchandise, collector’s editions, and a lasting cultural impact.

the Team behind it

The students from different study programs:
Print Media and Packaging Technologies – PT7
Advertising and marketing communication – WM7
Mediamanagement and engineering – ME7
Media economics- MW7
Information design – ID7
Layout
Alisa Kornherr
Amelie Franz
Annalena Loth
Ann-Kathrin Frank
Jule Gieseman (TL)
Kathleen Kowalski
Lilly Brieden
Michel Höhn
Natascha Clauser
Parinporn Chairattana-apirom
Polina Gorbas
Wouter Kemel
Media Night
Alesia Bullach
Emilia Faustini
Helen Kelsch
Janina Merz
Jule Giesemann
Laura-Maire Dier
Lena Geltenbort
Lisa Englert (TL)
Natascha Clauser
Patricia Hauser
Sarah Mensing
Shaima Barati
Teresa Gävert
Fanny Mäkitalo
Kristiina Rantakömi
Kunj Shah
Mahdi Akbari
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov
Osip Gorbunov
Parinporn Chairattana-apirom
Philipp Zwicker
Saiful Islam Md
Samuel Max Akrman (TL)
Sara Räikkönen
Selma Medovic
Shaima Barati
photoShooting
Annalena Elkmann
Carolin Behrend
Emilia Faustini
Helen Kelsch
Janina Merz
Kathleen Kowalski
Lilly Brieden (TL)
Lisa Englert
Patricia Hauser
Rejne Mustafa
Sarah Mensing
Simay Hayal
Teresa Gävert
Wouter Kemel
Post-Production
Alisa Kornherr
Damla Irmak Doğdu (TL)
Michel Höhn
Philipp Zwicker
WEbsite
Ann-Kathrin Frank
Damla Irmak Doğdu
Lena Baaser (TL)
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov
Social Media
Amelie Franz
Annalena Elkmann
Carolin Behrend
Carolin Conzatti
Jana Bechtold (TL)
Laura-Marie Dier
Rejne Mustafa
Simay Hayal
Ukrit Sirikhwan
Professors
Prof. Dr. Dipl. -Ing. Volker Jansen
Prof. Dr. -Ing. Nicole Lindenmann
TL = Teamlead