our
Project

Our project FitInSanity, examines modern decadence through the lens of American Psycho by Bret Easton Ellis, using a multi-platform approach that combines literary analysis, photography, social media, and a website. By focusing on themes of materialism and moral decay, we reinterpret the novel’s commentary for today’s society.

Guided by 56 students at Hochschule der Medien, Stuttgart, our initiative showcases the parallels between Ellis’s dystopian narrative and 21st-century cultural excess. Through creative storytelling and bold visuals, we confront the decadence of our era, sparking reflection and dialogue on its impact.

The Concept behind our Project

The project started with a conceptual phase, where four teams developed and presented their ideas. After selecting a final concept, specialized groups took on various tasks:

Shooting

Organizing and executing the photoshoot

Post Production

Enhancing the visuals

Social Media

Developing an online strategy and creating different social media accounts

Print

Overseeing the materials and the production process

Layout

Designing the book and writing the content

Website

Creating a platform to showcase the project

MEdia Night

Planing and organising the event at the end to present the photobook to the public

our
Inspiration

American Psycho, published in 1991, is a controversial horror novel by Bret Easton Ellis that depicts the double life of wealthy investment banker Patrick Bateman. The narrative blurs the line between reality and delusion, sparking intense debates. Despite initial rejection—Simon & Schuster refused to publish it, and Vintage Books took over—the novel became a cult classic and gained academic recognition.

Its reception evolved in three phases: the initial release (1990–1999) with bans and criticism, broader acceptance through adaptations (2000–2019), including the film starring Christian Bale and a 2013 musical, and ongoing reinterpretation (2020–2024). Despite moral controversies, the novel remains a significant commentary on consumerism and identity. Ironically, American Psycho itself became a commercial product, spawning merchandise, collector’s editions, and a lasting cultural impact.

the Team behind it

The students from different study programs:

Print Media and Packaging Technologies – PT7
Advertising and marketing communication – WM7
Mediamanagement and engineering – ME7
Media economics- MW7
Information design – ID7

Layout

Alisa Kornherr
Amelie Franz
Annalena Loth
Ann-Kathrin Frank
Jule Gieseman (TL)
Kathleen Kowalski
Lilly Brieden
Michel Höhn
Natascha Clauser
Parinporn Chairattana-apirom
Polina Gorbas
Wouter Kemel

Media Night

Alesia Bullach
Emilia Faustini
Helen Kelsch
Janina Merz
Jule Giesemann
Laura-Maire Dier
Lena Geltenbort
Lisa Englert (TL)
Natascha Clauser
Patricia Hauser
Sarah Mensing
Shaima Barati
Teresa Gävert

Print

Fanny Mäkitalo
Kristiina Rantakömi
Kunj Shah
Mahdi Akbari
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov
Osip Gorbunov
Parinporn Chairattana-apirom
Philipp Zwicker
Saiful Islam Md
Samuel Max Akrman (TL)
Sara Räikkönen
Selma Medovic
Shaima Barati

photoShooting

Annalena Elkmann
Carolin Behrend
Emilia Faustini
Helen Kelsch
Janina Merz
Kathleen Kowalski
Lilly Brieden (TL)
Lisa Englert
Patricia Hauser
Rejne Mustafa
Sarah Mensing
Simay Hayal
Teresa Gävert
Wouter Kemel

Post-Production

Alisa Kornherr
Damla Irmak Doğdu (TL)
Michel Höhn
Philipp Zwicker

WEbsite

Ann-Kathrin Frank
Damla Irmak Doğdu
Lena Baaser (TL)
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov

Social Media

Amelie Franz
Annalena Elkmann
Carolin Behrend
Carolin Conzatti
Jana Bechtold (TL)
Laura-Marie Dier
Rejne Mustafa
Simay Hayal
Ukrit Sirikhwan

Professors

Prof. Dr. Dipl. -Ing. Volker Jansen
Prof. Dr. -Ing. Nicole Lindenmann





TL = Teamlead

Scroll to Top