{"id":24,"date":"2024-12-12T10:15:40","date_gmt":"2024-12-12T10:15:40","guid":{"rendered":"https:\/\/fitinsanity.com\/?page_id=24"},"modified":"2025-02-12T11:14:57","modified_gmt":"2025-02-12T11:14:57","slug":"about-us","status":"publish","type":"page","link":"https:\/\/fitinsanity.com\/?page_id=24","title":{"rendered":"About us"},"content":{"rendered":"\n
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our
Project<\/mark><\/h1>\n\n\n\n

Our project FitInSanity<\/mark>, examines modern decadence through the lens of American Psycho by Bret Easton Ellis, using a multi-platform approach that combines literary analysis, photography, social media, and a website. By focusing on themes of materialism and moral decay, we reinterpret the novel\u2019s commentary for today\u2019s society.<\/p>\n\n\n\n

Guided by 56 students at Hochschule der Medien, Stuttgart, our initiative showcases the parallels between Ellis\u2019s dystopian narrative and 21st-century cultural excess. Through creative storytelling and bold visuals, we confront the decadence of our era, sparking reflection and dialogue on its impact.<\/p>\n<\/div>\n\n\n\n

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The Concept<\/mark> behind our Project<\/h1>\n\n\n\n

The project started with a conceptual phase, where four teams developed and presented their ideas. After selecting a final concept, specialized groups took on various tasks:<\/p>\n\n\n\n

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Shooting<\/h4>\n\n\n\n

Organizing and executing the photoshoot<\/p>\n<\/div>\n\n\n\n

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Post Production<\/h4>\n\n\n\n

Enhancing the visuals<\/p>\n<\/div>\n\n\n\n

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Social Media<\/h4>\n\n\n\n

Developing an online strategy and creating different social media accounts<\/p>\n<\/div>\n\n\n\n

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Print<\/h4>\n\n\n\n

Overseeing the materials and the production process<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Layout<\/h4>\n\n\n\n

Designing the book and writing the content<\/p>\n<\/div>\n\n\n\n

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Website<\/h4>\n\n\n\n

Creating a platform to showcase the project<\/p>\n<\/div>\n\n\n\n

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MEdia Night<\/h4>\n\n\n\n

Planing and organising the event at the end to present the photobook to the public<\/p>\n<\/div>\n\n\n\n

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our
Inspiration<\/mark><\/h1>\n\n\n\n

American Psycho<\/mark>, published in 1991, is a controversial horror novel by Bret Easton Ellis that depicts the double life of wealthy investment banker Patrick Bateman. The narrative blurs the line between reality and delusion, sparking intense debates. Despite initial rejection\u2014Simon & Schuster refused to publish it, and Vintage Books took over\u2014the novel became a cult classic and gained academic recognition.<\/p>\n\n\n\n

Its reception evolved in three phases: the initial release (1990\u20131999) with bans and criticism, broader acceptance through adaptations (2000\u20132019), including the film starring Christian Bale and a 2013 musical, and ongoing reinterpretation (2020\u20132024). Despite moral controversies, the novel remains a significant commentary on consumerism and identity. Ironically, American Psycho itself became a commercial product, spawning merchandise, collector’s editions, and a lasting cultural impact.<\/p>\n<\/div>\n\n\n\n

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the Team<\/mark> behind it<\/h1>\n\n\n\n
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The students from different study programs:<\/p>\n\n\n\n

Print Media and Packaging Technologies – PT7
Advertising and marketing communication – WM7
Mediamanagement and engineering – ME7
Media economics- MW7
Information design – ID7<\/p>\n\n\n\n

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Layout<\/h4>\n\n\n\n

Alisa Kornherr
Amelie Franz
Annalena Loth
Ann-Kathrin Frank
Jule Gieseman (TL)
Kathleen Kowalski
Lilly Brieden
Michel H\u00f6hn
Natascha Clauser
Parinporn Chairattana-apirom
Polina Gorbas
Wouter Kemel<\/p>\n<\/div>\n\n\n\n

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Media Night<\/h4>\n\n\n\n

Alesia Bullach
Emilia Faustini
Helen Kelsch
Janina Merz
Jule Giesemann
Laura-Maire Dier
Lena Geltenbort
Lisa Englert (TL)
Natascha Clauser
Patricia Hauser
Sarah Mensing
Shaima Barati
Teresa G\u00e4vert<\/p>\n<\/div>\n\n\n\n

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Print<\/h4>\n\n\n\n

Fanny M\u00e4kitalo
Kristiina Rantak\u00f6mi
Kunj Shah
Mahdi Akbari
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov
Osip Gorbunov
Parinporn Chairattana-apirom
Philipp Zwicker
Saiful Islam Md
Samuel Max Akrman (TL)
Sara R\u00e4ikk\u00f6nen
Selma Medovic
Shaima Barati<\/p>\n<\/div>\n\n\n\n

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photoShooting<\/h4>\n\n\n\n

Annalena Elkmann
Carolin Behrend
Emilia Faustini
Helen Kelsch
Janina Merz
Kathleen Kowalski
Lilly Brieden (TL)
Lisa Englert
Patricia Hauser
Rejne Mustafa
Sarah Mensing
Simay Hayal
Teresa G\u00e4vert
Wouter Kemel<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Post-Production<\/h4>\n\n\n\n

Alisa Kornherr
Damla Irmak Do\u011fdu (TL)
Michel H\u00f6hn
Philipp Zwicker<\/p>\n<\/div>\n\n\n\n

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WEbsite<\/h4>\n\n\n\n

Ann-Kathrin Frank
Damla Irmak Do\u011fdu
Lena Baaser (TL)
Mengtong Xu
Nadezhda Aminova
Oleksandr Denisov<\/p>\n<\/div>\n\n\n\n

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Social Media<\/h4>\n\n\n\n

Amelie Franz
Annalena Elkmann
Carolin Behrend
Carolin Conzatti
Jana Bechtold (TL)
Laura-Marie Dier
Rejne Mustafa
Simay Hayal
Ukrit Sirikhwan<\/p>\n<\/div>\n\n\n\n

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Professors<\/h4>\n\n\n\n

Prof. Dr. Dipl. -Ing. Volker Jansen
Prof. Dr. -Ing. Nicole Lindenmann





TL = Teamlead<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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